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5 Social Media manager resume examples

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There’s no easy way to become a social media manager. The best managers are those who have gained experience managing accounts and continue improving their knowledge through professional development classes, seminars, and workshops. As social media evolves, so should the managers behind it.

Employees should be willing to go beyond the status quo to better understand how social media works and how it can be used to develop business relationships.

A good social media manager should have some of the following qualifications:

– A sound knowledge of social media tools including Facebook, Twitter, Instagram, Pinterest, and TikTok.

– Knowledge of how to make content work well on each platform.

– Understanding of analytics and metrics for each social platform.

– Strong understanding of the brand’s voice and tone.

– An interest in learning about new social media platforms as they develop.

– A creative mind that can formulate a social media strategy that is based on a sound, long-term plan.

– Commitment to engaging followers and sharing interesting content.

– Willingness to research a wide variety of sources for new content ideas.

– Commitment to finding the right balance between posting company-related information and personal posts.

– Ability to create eye-catching, high-quality visual content.

Employers should look for candidates with degrees in marketing, communications, or business.

Appearances on podcasts and videos, articles in publications or websites, and networking at events or conferences can all help a candidate’s social media expertise shine. And of course, recommendations from current managers are always helpful.

Finally, experience counts. Experience with social media management includes managing multiple accounts (with different audiences), running contests and giveaways, developing an effective content strategy, and running successful paid social media campaigns. Job candidates should be prepared to explain how they have used each of these strategies in the past.

The best advice for individuals who hope to gain a career in social media management is to find a company that offers training and let your enthusiasm show. If you do this, you will be an invaluable addition to any organization.

– Learn what you can from the internet. Learn how social media works and find companies that hire people with your skillset.

– Look at local businesses, brands, or individuals that have a strong presence on social media and ask if they need any help managing their accounts. This will give you an idea of what is expected of a social media manager and allow you to network with people who may be willing to offer you a position in the future.

– Create your own social media profiles and use them as examples of what you can do. If possible, post projects that you have done for other brands or companies.

– Create a portfolio that showcases images and posts from your work. This will show potential employers that you are serious about social media.

– Reach out to brands or businesses that hire social media managers through LinkedIn, email, or on their website contact section.

– Attend workshops, events, and conferences on social media management so you can learn what skills are needed for this type of work.

– Keep learning! Subscribe to blogs, read articles, and stay up to date on the latest social media tools. This will allow you to learn more about your chosen field and continue growing.

– Network with others in the industry through social media or any other way that seems comfortable for you (for example, meetups or professional organizations ). This will allow you to learn more about the industry and help you find a job that suits your skills.

What Should You Highlight in Your Social Media Manager Resume?

– Experience with social media management, including managing multiple accounts, running contests and giveaways, developing an effective content strategy, and running successful paid social media campaigns.

– Strong understanding of the brand’s voice and tone.

– Understanding of analytics and metrics for each social platform.

– Creative mind that can formulate a social media strategy that is based on a sound, long-term plan.

– Commitment to engaging followers and sharing interesting content.

– Willingness to research a wide variety of sources for new content ideas.

– Ability to create high-quality visual content.

– Ability to find a balance between posting company-related information and personal posts.

– Passion for pop culture, entertainment, and current events.

– Strong attention to detail and ability to multitask.

– Punctuality, reliability, exceptional organizational skills, self-motivation, and the ability to work well under pressure.

– Ability to engage in conversation with followers/fans through comments without appearing spammy.

– Ability to challenge the brand’s current audience and grow their follower base.

– One to two years of social media marketing experience.

Social Media Manager SAMPLE 1

WORK EXPERIENCE

Company A – Social Media Marketing Staff

  • Worked closely with the Creative Director of Marketing to increase following on Twitter and Instagram from 100K to 210K followers
  • Regularly engaged with the community on social media to increase awareness of new manufacturing projects and answer inbound questions via direct messages
  • Managed a monthly budget of $7K for paid Facebook posts which generated $19K worth of business
  • Streamlined reporting of social media KPIs for each channel, including engagement, followers, leads, and ROI

EDUCATION

ABC University B.S. in Marketing

August 2017 – May 2021

SKILLS

Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok Sprout Social, Hootsuite

Google Analytics, Google Docs,

Google Sheets Photoshop

SEO

Paid social media advertising

Social Media manager SAMPLE 2

WORK EXPERIENCE

Company A – Senior Social Media Manager

  • Developed and owned the social media strategy and content for brands that totaled 1.3M followers across all social channels
  • Fostered relationships with social media influencers to amplify content reach and generate $750K in incremental new revenue
  • Created content to show underused products and features across the portfolio to increase repeat purchases by 14%
  • Managed a team comprised of an associate social media manager and a videographer

Company B – Social Media Manager

  • Handled strategic planning, content strategy, and execution of posts across YouTube, Instagram, Twitter, Facebook, and TikTok
  • Identified, through testing and data analysis, the best performing channels and doubled down on those channels, resulting in a total ROI lift of 37%
  • Converted qualitative user feedback on social media channels to actionable recommendations for the SEO team to create content that relevant to customers
  • Managed a budget of $500K annually for paid social media posts, which generated nearly $1.7M in new business

Company C – Social Media Marketing Specialist

  • Co-managed 3 social platforms, including Facebook, and planned content, scheduled content posts, and tracked performance
  • Grew social platforms to include TikTok, YouTube, and Snapchat in the last 2 years of tenure
  • Created unifying contents to build brand reputation and clarity, growing combined following by more than 100K
  • Reported social media insights and SEO results to leadership team, and executed changes to improve engagement by 31%

EDUCATION

ABC University B.S. in Marketing

September 2008 – April 2012

SKILLS

Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok

Sprout Social, Hootsuite

Google Analytics, Google Docs, Google Sheets

Photoshop SEO

Paid social media advertising

Social Media Manager SAMPLE 3

WORK EXPERIENCE

Company A – Social Media Manager

  • Designed and executed global social media strategy across 1.2M followers on LinkedIn, Twitter, and Facebook
  • Increased social media lead generation by 46% year-over-year, generating $3.5M in revenue through regular engagement with customers, influencers, and followers
  • Worked closely with the content marketing manager to represent the voice of the customer to generate new blog post ideas and amplify those posts on social media
  • Developed automated reporting in Google Sheets on social media KPIs for executive leadership, saving 12 hours monthly work
  • Reduced customer support requests by 7% by engaging with customers on social media whenever they had product issues

Company B – Social Media Specialist

  • Developed a cross-channel social media platform to engage different customer segments on Facebook, Instagram, Twitter, and Pinterest, resulting in $820K in annual incremental revenue
  • Used Photoshop to create compelling visualizations that regularly had engagement in excess of 10K likes, comments, and shares
  • Moderated user content to ensure all engagement with the brand was appropriate and amplified company mission and message
  • Leveraged data to understand what worked on each social media platform to improve engagement rate by 34% year-over-year
  • Worked closely with the director of marketing to optimize the content calendar across all platforms to coincide with new marketing and product launches

Company C – Social Media Staff

  • Created social content for Twitter, Instagram, and Facebook for 13 to 18-year-old girls seeking opportunities to grow writing talents
  • Completed competitive research and benchmarking to further understand target audience and goals
  • Communicated with the target audience on social platforms to help grow total followings to over 1M

EDUCATION

ABC University B.S. in Marketing

September 2008 – April 2012

SKILLS

Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok

Sprout Social

Hootsuite

Google Analytics, Google Docs, Google Sheets

Photoshop

SEO

Paid social media advertising

Data Analytics

Social Media Manager SAMPLE 4

WORK EXPERIENCE

Company A – Social Media Marketing Manager

  • Owned social media presence across Instagram, Youtube, Facebook, LinkedIn, Twitter, and Pinterest with 5-12 posts a day across all 5 company brands
  • Converted longer form content (blogs, podcasts, white papers, etc.) into micro-content (short video posts, stories, snaps, memes, etc.) suitable for each social media channel
  • Assisted and collaborated on all live event-run social campaigns by creating templates and plans of action ahead of time as well as obtaining timely approval
  • Curated content calendars across all brands and social media platforms, and grew the organic following on all channels by a total of 130%

Company B – Social Media Ambassador

  • Worked directly with clients to manage their paid social media acquisition, managing a collective budget of $1.3M annually
  • Implemented rigorous A/B testing on Facebook and Snapchat to increase the efficacy of paid ads, resulting in an improvement in ROI of 55% year-over-year
  • Built out the data dashboard in Excel to show the number of leads in each stage of the sales funnel for each social channel, saving 52 hours of manual work each month
  • Collectively generated about 1,300 new leads for clients, representing a revenue total of $3.8M
  • Created video content for TikTok and YouTube, drawing in 30K new followers to those channels

Company C –  Social Media Assistant

  • Assisted the social media manager with the content calendar and communication goals
  • Handled all customer inquiries coming via social media, kindly and ethically resolving 100% of issues without escalation
  • Posted social content, engaged with followers, and contributed to the 18% growth of combined social media platforms during tenure

EDUCATION

University of ABC – BS Marketing

September 2010 – April 2014

SKILLS

Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok; Sprout Social, Hootsuite; Google Analytics, Google Docs, Google Sheets; Photoshop; SEO; Paid social media advertising

Social Media Manager SAMPLE 5

WORK EXPERIENCE

Company A – Social Media Strategist

  • Owned both paid and organic social media strategy for the media team with a reach of over 8M followers across Facebook, Twitter, Instagram, and Pinterest
  • Scheduled, created, and distributed written content, video, and images that increased brand awareness with 35+ posts across platforms each week
  • Learned about the sales cycle, and targeted posts to specific platforms for each stage of the customer sales cycle, resulting in 5K new leads
  • Implemented a paid acquisition strategy on Instagram by partnering with influencers in the space leading to a return on investment of 22% for every dollar spent

Company B – Social Media Manager

  • Actively contributed to the brand community by responding to direct messages and engaging with customer comments, leading to a 100K+ increase in social followers across platforms
  • Developed social media request documents for photoshoots and other marketing initiatives
  • Established regular monthly and quarterly reporting of social media metrics, such as follower counts, engagement rates, and lead generation across platforms
  • Proactively recommended new platforms and media strategies, and grew TikTok following from 0 to 10K followers in 6 months
  • Created and scheduled all social media posts across Instagram, Twitter, Youtube, Facebook, and Pinterest

Company C – Media Assistant

  • Solidified the brand across Facebook, Twitter, Instagram, and YouTube, growing combined following from 500 to 30K
  • Implemented a customer inquiry page on Facebook, and engaged with followers, responding to messages within 1 day
  • Actively monitored social platforms to track audience engagement and improve upon SEO-friendly content

EDUCATION

B.S.

Marketing University of South Florida September 2011 – April 2015

St. Petersburg, FL

SKILLS

Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok

Sprout Social, Hootsuite

Google Analytics Google Docs, Google Sheets

Photoshop

SEO

Paid social media advertising

Data analytics

Marissa Letendre, SPHR, SHRM-SCP

Marissa Letendre is a senior HR leader and resume expert with over 12 years of experience. She has worked for both startups and Fortune 50 corporations and has helped thousands land jobs at top companies. Marissa has written on a wide range of topics, including employee engagement, career development, resumes, job searching, recruiting, and organizational effectiveness and has been featured on sites such as Slack and The Undercover Recruiter.

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