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5 digital marketing resume examples

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Tips for Creating a Resume for a Digital Marketing Role

The role of a digital marketer is to utilize digital channels to create and execute marketing campaigns. They are responsible for developing and managing digital marketing programs, including website design, search engine optimization (SEO), email marketing, social media marketing, and paid advertising. Digital marketers also track and analyze the performance of their campaigns to identify areas for improvement.

At a minimum, digital marketers should have some experience with the following:

  • Social media marketing (Facebook, Twitter)
  • Web analytics (Google Analytics)
  • Mobile optimization
  • Email marketing
  • Pay-per-click advertising (PPC)
  • SEO

Here are some resume tips for a digital marketing role.

  1. Remove technical buzzwords from your resume that are irrelevant to the position or company.

For example, if you have experience working with Adobe Creative Suite and Apple OS X, but the company uses Microsoft Office and Windows, then these skills are not relevant and should be removed from your resume.

  1. List any digital marketing projects you’ve worked on and what role you played in the project. This demonstrates that you have experience with creating campaigns, measuring their performance, and improving them.
  2. Think of your resume as a sales pitch for why you would make a great digital marketer. Sell yourself by incorporating the skills needed for the role into your resume, highlighting relevant accomplishments that demonstrate why you are a good fit for the job.

For example, if you have experience with content marketing and SEO but lack social media experience, then highlight the success of your content marketing campaigns on LinkedIn and Twitter. Highlight how your SEO tactics have improved website traffic and conversion rates.

  1. Connect with the company on LinkedIn, Twitter, Facebook, Google+, etc., and share their content to demonstrate that you are knowledgeable about what they do.
  2. Link to your blog or website in your resume where possible so hiring managers can see additional examples of your digital marketing work.

Save the file as a PDF to ensure that it remains unchanged when opened.

SAMPLE 1

WORK EXPERIENCE

Company A – Digital Marketing Analyst

  • Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention
  • Identified areas of the conversion funnel that were underperforming through automated reporting, and made recommendations to improve the overall conversion rate by 51%
  • Built reporting infrastructure from scratch for social media and email marketing using APIs provided by those sites to provide a baseline for marketing performance on those channels
  • Created customer segments, acquiring them through various marketing channels, resulting in reduced ad budget for underperforming channels and improving overall ROI

Company B – Digital Marketing Analyst

  • Creating reporting and alerting tools to allow for real-time adjustment of paid ad strategy on AdWords based on search trends, leading to incremental revenue
  • Set up and led reporting for A/B testing in Google Optimize to improve the conversion rate across all landing pages by 28%
  • Created holistic marketing dashboard in Excel, incorporating web analytics data from Google Analytics, CRM data from Salesforce, and app data from PostgreSQL database
  • Visualized the cost and value of each step of the marketing funnel, saving 20 hours a week of reporting time

Company C – Digital Marketing Analyst

  • Performed keyword research, and set up a backlink program that boosted traffic by 82%
  • Evaluated Google Analytics, and made suggestions based on identified pain points
  • Tracked and generated reports for conversion rates, and presented weekly to the marketing team
  • Improved page speed performance by 34% by compressing images, removing old and unused media, and adding pages to user comments

EDUCATION

ABC University – B.S. in Marketing

August 2011 – May 2015

SKILLS

Salesforce; Microsoft Excel, Word, PowerPoint; Paid acquisition (Facebook, Google, LinkedIn, Instagram, retargeting); A/B testing, audience segmentation; Google Analytics; SEO

SAMPLE 2

WORK EXPERIENCE

Company A – Digital Marketing Manager

  • Identified bottlenecks in the marketing process, and adjusted documentation and priorities to hit 85% more goals on time
  • Oversaw social media campaign launch new product resulting in revenue of $5.4M in the first year
  • Revitalized the email marketing strategy for products based on user engagement, resulting i incremental revenue through email to customer conversions
  • Established expertise in all online platforms to optimize digital campaigns in alignment with customer engagement
  • Led a team of marketing associates to collaborate with cross-functional teams and customers to create, optimize and report on the website, email, and social media ad content

Company B – Digital Marketing Manager

  • Led a team of marketing associates to schedule, optimize, and report on all social media campaigns and engage with users through giveaways and event promotions to grow combined followers by 3X
  • Collaborated with the marketing director to build marketing content calendars and budget, coming under budget for all projects
  • Built a robust organic traffic campaign through the creation of extensive industry white papers, leading to an increase in inbound leads of 68% year over year
  • Documented and optimized SOPs to save in the marketing budget

Company C – Digital Marketing Associate

  • Optimized product advertising on the company website, Facebook, Instagram, and Google Ads
  • Managed marketing content for social media, reporting activities and results to brand management team
  • Engaged with social media users to grow collective social following from 70K to 2.3M

EDUCATION

ABC University – B.S. Marketing

September 2012 – April 2016

SKILLS

Paid Ads (Facebook, Google, LinkedIn, retargeting)

Google Analytics, NetInsight SEO/SEM

SOPs

KPI Tracking

SAMPLE 3

WORK EXPERIENCE

Company A – Digital Marketing Manager

  • Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with a monthly budget of $160,000, resulting in about $645,000 in monthly revenue
  • Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%
  • Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%
  • Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%
  • Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly

Company B – Digital Marketing Analyst

  • Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across the company by 250%
  • Improved on-page SEO performance, resulting in a page speed improvement of 70% and an increase in monthly organic traffic of 24%
  • Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors, resulting in $1.2M in incremental revenue
  • Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week

Company C – Digital Marketing Intern

  • Supported marketing team by writing and editing 100+ social media and email campaigns
  • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 72%
  • Studied analytics in Google Search Console, identified low- performing content, and recommended solutions that improved content performance by an average of 34%

EDUCATION

ABC University – B.S. in Marketing

August 2008 – May 2012

SKILLS

Salesforce Paid acquisition (Facebook, Instagram, AdWords, Youtube)

A/B testing (Optimizely) Google Analytics, FullStory Microsoft Excel, Google Sheets

SEO

Email marketing

SAMPLE 4

WORK EXPERIENCE

Company A – Digital Marketing Intern

  • Created A/B testing plan for Facebook ad copy, leading to an improvement in ROI of 12%
  • Built key reports for the executive team around KPIs, such as marketing spend, new leads, revenue generated, and ROI, saving 7 hours of manual reporting weekly
  • Assisted marketing team with a blog creation for SEO purposes, which drove traffic up by 23%, resulting in an average of 70 new customers per month
  • Partnered with clients to understand their product positioning to incorporate into ad copy, ensuring client satisfaction of no less than 94%
  • Met with intern and marketing team for 2 hours each week to discuss ideas and brainstorms for brand campaigns
  • Conducted research to better understand market trends across diverse platforms and audiences

EDUCATION

ABC University – B.S. in Marketing

August 2017 – May 2021

SKILLS

Salesforce

Microsoft Excel, Word, PowerPoint Paid acquisition (Facebook, Google, LinkedIn, Instagram, retargeting)

A/B testing, audience segmentation Google Analytics

SEO

SAMPLE 5

WORK EXPERIENCE

Company A – Senior Digital Marketing Manager

  • Led SEO efforts and conversion funnels to generate 170,000 monthly unique site visitors and $1.8M in monthly revenue
  • Designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve the visitor to paid conversion rate by 355%
  • Launched and designed affiliate marketing program that grew to 130 partners and $220,000 in incremental monthly revenue
  • Planned, performed keyword research, and outlined blog posts designed for SEO, and managed a team of content writers to complete that content
  • Implemented an A/B testing framework for SEO purposes for all content, which incrementally improved the rank for targeted keywords by 29%

Company B – Digital Marketing Manager

  • Directed the launch of a campaign for a new product, resulting in revenue of $5.2M in the first year
  • Created a holistic paid acquisition strategy, ultimately leading to an ROI of 43% for every dollar spent
  • Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 56% from campaign start to campaign end
  • Supervised the creation of the blog for SEO purposes, which grew from 800 to 140,000 monthly organic visitors to the site
  • Oversaw 7 full-time marketers and 4 paid contractors

Company C – Digital Marketing Sales Consultant

  • Overhauled the email marketing strategy for products based on user engagement, leading to an incremental $3.5M in revenue through email to customer conversions
  • Exceeded sales targets by 35% for the full year

EDUCATION

ABC University – B.S. in Marketing

August 2009 – May 2013

SKILLS

Salesforce

Paid acquisition (Facebook, Google, LinkedIn, Instagram, retargeting)

A/B testing Google Analytics,

Full Story Microsoft Excel

Google Sheets

SEO

Email marketing

 

Marissa Letendre, SPHR, SHRM-SCP

Marissa Letendre is a senior HR leader and resume expert with over 12 years of experience. She has worked for both startups and Fortune 50 corporations and has helped thousands land jobs at top companies. Marissa has written on a wide range of topics, including employee engagement, career development, resumes, job searching, recruiting, and organizational effectiveness and has been featured on sites such as Slack and The Undercover Recruiter.

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