8 Effective Tips for a Successful Sales Job Interview

Preparing for a sales job is more like selling your skills. That’s a bench-mark for a successful salesperson. You have to sell a company’s products. That’s what companies think and expect of you during an interview.

You should know how to sell their product or services line. You can have adequate information and data about the company prior interview day.

You may visit their website to check the details of the product you are interested in selling. Have information about company credibility, their market niche, and how you will work to improve on increasing their clientele base or sales. 

Therefore, take effective steps for a successful sales job interview.

1. Homework prior Interview

First, know about your role, the company, and their staff. 

This step should involve details about the company’s stature as per market experts. You should know about the products the company offers and information about the product benefits and the type of customers. 

Second, your previous selling experience for such a product or service line will benefit you a great deal. Identifying potential end-users of the product will have a greater impact in an interview.

That’s what companies expect during your engagement with them. You should learn about the company’s sales procedure and the trends they follow. 

Give suggestions to them more in a consultative manner to present yourself as a value-addition appointment. 

2. Know about Company Culture

This step is exploring details about your interviewer. What they do, their credentials, and career patterns. This will help you establish a better way to communicate with them during your interview call. 

The next part of this aspect should include knowing about the company environment, their sales achievement, and how they are improving it every year. Do they have customer feedback data and whether they work on it to improve their sales and product quality.

All this will make you understand if you can help in promoting or enhancing their product sales better through networking events, in-person meetings, or over-the-phone sessions.

Assess your strength and approach the remaining part of the interview accordingly. Try to play on your strengths.

Related: Sales Resume Samples and Templates

3. Know FAQs for a Sales Job Interview

This is where the interviewers will decide about the merits and demerits for selecting you.

Make a vigorous, in-depth, and purposeful search about the company products and FAQs about quality, delivery, and satisfaction. 

Practice answering open-ended questions; your answers will make it more of a value for you. Thus, you must ensure the interviewers understand your answers.

Remember to observe standard sales marketing aspects covering situation, task, action, and results. This will help you prepare for answering questions that your CV or resume does not address.

Nonetheless, make sure to always answer in the most convincing manner for tackling any crisis or difficult situation. 

4. Establish Strong First Impressions

In addition to your company-specific preparation for the interview, make sure you start with a strong yet friendly first impression with the interviewers. Many of us mostly and generally don’t pay much attention to it.

The first impression you leave on the recruiter will make a big difference. Make it look friendly, and address the issues in short narrations.

A firm, confident hand-shake, with right eye-contact, and starting with a clear hello following the interviewer’s name will make it a good effective opening statement. The company will discretely take note of this when you are dealing with customers.

Dress up professionally; look sharp. You can wear a friendly smile, as it will set the tone for the interview. Maintain positive body language and make natural gestures. Plus, head nodding at the right time shows you are a keen listener. 

5. Elaborate your Experience – Concisely

For a sales job, it’s predictable for interviewers to know as much as possible about your working history and experience. At the same time, interviewers are keen to know about the marketing achievements you may have under your belt.

The more elaborative you are while discussing your work history, the better you are showcasing the value you can bring to the company. So, make this effort concise, clear, and relevant. 

Interviewers may ask about your performance at any one of your previous jobs; add some figures in the answer rather than say I did well, etc.

You may not miss advising about any social service you did. This will make you look like a socially responsible individual. 

6. Your Optimism for Sales and Customer

This may cover two aspects.

First, it requires you to have confidence, buoyancy, and resilience.

The hiring managers or interviewers are much more interested in knowing whether you can handle rejection, negative feedback and yet pass it on with an aim something good is just around the corner. You should couple your experience with optimism. 

Secondly, you should emphasize optimizing customer service during the interview. For answering or showing this segment, you should research the company’s policy on customer service. 

You can show how you care about customer service and their feedback. This will give recruiters an insight into your apt skills in handling client’s requests, complaints, and positive comments.

You can take some conclusive examples to highlight all this and show them how you overcome the situation.

8. Ask Worthy Questions

Interview, whether for a sales job or other fields, is like a meeting. You can also ask questions during interviews about the company to evaluate if they are equally good for you in the same way you are for them. 

Some hirers will answer these questions methodically during the interview. You can always seek clarification about issues that you think are worth asking. Don’t shy away; ask them.


You should treat a job interview like a strategic sales meeting. However, never mix words about why you want to be part of the company. A comprehensive answer on this aspect will surely help you in the long-term. Explain to them about your achievements with backup data. 

Furthermore, remember the company will put each word in the record you said during the interview, so stick to realities, facts, and your accomplishments in an honest, concise, and professional manner.

Marissa Letendre, SPHR, SHRM-SCP

Marissa Letendre is a senior HR leader and resume expert with over 12 years of experience. She has worked for both startups and Fortune 50 corporations and has helped thousands land jobs at top companies. Marissa has written on a wide range of topics, including employee engagement, career development, resumes, job searching, recruiting, and organizational effectiveness and has been featured on sites such as Slack and The Undercover Recruiter.

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